The Publisher Podcast by Media Voices

Media Voices
The Publisher Podcast by Media Voices

A weekly podcast and newsletter profiling the people and products powering publishing.

  1. 4 DAYS AGO

    Inside the print revival: Publishers find success with premium magazines

    This special episode of The Publisher Podcast is an audio teaser for our Inside the Print Revival report, published by Media Voices. If you haven't already got the report, you can download it from voices.media/printrevival. We at Media Voices had been wondering for some time about what is really going on in the print magazine market as we watched the number of stories shared about print launches and relaunches grow from a trickle to, if not quite a tidal wave, a fairly fast-flowing stream. Talk of a print comeback has been increasingly common in the magazine market. But at the same time, news about magazine circulations dropping, print operations being scaled back and regular closures have continued. With these two seemingly contradictory narratives competing for our attention, we decided to try and find out what is really going on. Inside the Print Revival is made possible with the support of our sponsors: Freeport Press, Warners Media Group, Atex, FIPP, Piano, and Manson Group.

    17 min
  2. The Publisher Summits: Newsletter marketing strategies from Metro.co.uk and The Spectator

    7 JUL

    The Publisher Summits: Newsletter marketing strategies from Metro.co.uk and The Spectator

    This is the first of a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more. Thanks to the sponsors of the Publisher Newsletter and Print Summit - Passendo, Piano, Warners Group Publications, FIPP, and Syno. Find out more about them and how they help publishers take their magazines and newsletters to the next level at publishersummits.com. This episode brings together two sessions from the Publisher Newsletter Summit stage looking at newsletter marketing and discovery. The first talk is from Sophie Laughton, Newsletter Editor at Metro.co.uk, sharing how a site redesign helped their team drive newsletter sign-ups, and what other publishers can learn. Then you’ll hear from Hannah Tomes at the Spectator, interviewed on-stage by Esther Thorpe, discussing which marketing and growth strategies have and haven’t worked for them. Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.

    38 min
  3. Highlights from Flashes & Flames' Monetising B2B Information & Events conference

    30 JUN

    Highlights from Flashes & Flames' Monetising B2B Information & Events conference

    It was standing room only at the inaugural Monetising B2B conference, organised by Flashes & Flames, at London's historic Stationers' Hall on 20th May. Peter and Esther went along to fly the flag for Media Voices. The conference was focused not on the difference between pureplay events and information companies, but on the data-fuelled intersection and growth potential between them. The breadth and depth of the day's content echoed the mission of Flashes & Flames and of the change underway in B2B companies in the era of AI and revenue diversification. Although there were a wide range of topics discussed during the day, this episode brings out highlights from three hot-topic areas:  AI's profit potential: How B2B's application of AI is moving to commercial reality; Data with purpose: Why proprietary data can define the future of B2B; Events re-imagined: From trade shows to festivalisation - why the future of events belongs to those who curate memorable (and valuable) experiences. For the full event report, see Flashes & Flames.

    41 min
  4. Media Briefs: Bridged Media's Maanas Mediratta on why ROI is increasingly important in AI

    24 APR

    Media Briefs: Bridged Media's Maanas Mediratta on why ROI is increasingly important in AI

    For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to measure'. This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode, we hear again from Bridged Media CEO Maanas Mediratta. Last time we spoke about how Bridged Media was making AI tools more accessible to a broader range of publishers. This time, our conversation was focused on how publisher conversations around AI have moved on, and why measuring ROI is becoming a key part of the discourse. It can be challenging to visualise "Operationalising AI" and what that means for your organisation in terms of people, process and tech. Bridged Media is currently running a survey to help establish an industry benchmark on how to future proof your business using AI enabled tech. Take the survey to help find out if your newsroom is AI ready.

    20 min
  5. Building recurring revenue and audience connections: in conversation with Memberful's Jen Matichuk

    17 APR

    Building recurring revenue and audience connections: in conversation with Memberful's Jen Matichuk

    In this bonus episode of The Publisher Podcast, sponsored by Memberful, we hear from Jen Matichuk, Strategic Partnerships Manager at Memberful. Jen spoke about how membership is a powerful way to diversify revenue, whether you need to introduce membership tiers (spoiler: you don't), and how to deliver value that converts. She also explores the value of community, and why evolution and iteration are key for retention. This episode of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

    37 min
  6. Immediate Media’s Alex White on giving staff the space to innovate

    31 MAR

    Immediate Media’s Alex White on giving staff the space to innovate

    On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes BBC Gardeners' World, BBC History and Immediate’s parenting business, MadeForMums. We spoke about the benefits that come from the company’s focus on publishing verticals, how the magazine publisher is bringing a culture of innovation into the business by giving staff the space to innovate and how she believes encouraging an ‘entrepreneurial spirit’ is crucial to compete. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

    40 min
  7. Deutsche Welle's Sam Baker on solving the problem of podcast promotion

    24 MAR

    Deutsche Welle's Sam Baker on solving the problem of podcast promotion

    In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio. And, of course, we discuss where the title 'Don't Drink The Milk' originates from. It's a fascinating story - and one that succinctly explains the appeal of culture podcasts, and why audio is a wonderful medium for explaining history. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

    42 min
  8. Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products

    17 MAR

    Bloomberg's Marissa Zanetti-Crume on strategy for audience-first news products

    On this week’s episode of The Publisher Podcast we hear from Marissa Zanetti-Crume,  Bloomberg Media’s Global Head of Product. Marissa talks about how her product team are collaborators, integrating content, technology, and commercial considerations. We also spoke about Bloomberg Media’s newsletter strategy and how its 70-strong newsletter portfolio is a mix of subscriber exclusives and free newsletters positioned to deliver both revenue and reach. Marissa explains how the introduction of a live audio Q&A has given Bloomberg journalists the opportunity to engage directly with their audiences. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, and podcast episodes. Take control of your publishing business this year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

    37 min
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4.5
out of 5
20 Ratings

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A weekly podcast and newsletter profiling the people and products powering publishing.

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